Aveda Be Curly Advanced Shampoo 250ml

Give your wash day routine a strong foundation. Curls, coils, and waves are naturally more fragile, which is why our game-changing shampoo for curly, coily, and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins. This silicone-free shampoo removes impurities and product build-up from hair and scalp. When used with curly advanced™ conditioner, it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz*. After one wash day, curl patterns look healthier and more defined*. Suitable for: All curl types: coily (4A – 4C), curly (3A – 3C), and wavy (2A – 2C) All hair types: fine, medium, and thick Created with our expert team of texture stylists.94% naturally derived**. Leaping Bunny Approved. REGIMEN Tight curls and coils: On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel Co-wash curls and coils between wash days to gently cleanse without stripping Wavy and loosely curly hair: On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs KEY INGREDIENTS curl-perfecting peptide: Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves A peptide with low molecular weight penetrates and fortifies vulnerable strands 17 essential amino acids Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves Silicone and sulfate-free cleanser.*Testing on tresses when used with Be Curly Advanced™ conditioner.**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water. Reduce hair fall by 77% due to breakage* with our latest advancement for thinning hair: the invati ultra advanced™ 4-step system.** Step three of this routine is a revitalizing scalp serum powered by our follicle vitality complex.Featuring eclipta, alpinia and ginger, the complex creates an optimal environment to support healthy-looking hair using a triple-action approach: Neutralizes: Helps eliminate harmful oxidative stressors. Strengthens: Protects to enhance resilience. Invigorates: Helps boost vital energy. Dermatologist evaluated. 98% naturally derived**. Leaping Bunny Approved. *Reduction in hair fall due to breakage, from repeat grooming test on tresses after use of Invati Ultra Advanced™ 4-step system of shampoo, conditioner, serum and leave-in.**Naturally derived per the ISO 16128 Standard. From plant, non-petroleum mineral sources, and/or water. Aroma Soothing Pure-Fume™ aroma with lavender, clary sage, Australian sandalwood, vanilla and other pure plant and flower essences. Free From silicones, parabens, mineral oils & synthetic fragrances. Suitable for all thinning hair types. To view full ingredients please click here.